CityFibre hits out at UK fibre advertising rules

CityFibre has rubbished research from the Advertising Standards Authority (ASA) that inferred consumers aren’t that bothered by fibre, and claimed other providers are directly misleading potential customers.
While such posturing should always be taken with a pinch of salt, as any research which doesn’t say CityFibre is the most important company on the planet will always be rubbished by CityFibre, the loud Northerner does have a point. Just because the consumers aren’t that bot