CityFibre calls BS on high court fibre ruling

The UK high court has rejected CityFibre’s appeal against an ASA ruling that it’s OK to market copper connections as ‘fibre’.
Back in 2017, while ruling that the use of ‘up to’ speed claims was misleading, the Advertising Standards Authority also concluded it’s fine for advertising to refer to fixed line connections that contain some copper as ‘fibre’. The rationale seemed to hinge on some research that concluded consumers aren’t very i