Churn increasingly caused by customer care issues – Nokia

Research from Nokia has highlighted consumer buying decisions for smartphones and post-paid contracts are still based on financial drivers rather than value-add propositions.
With the worldwide number of smartphone and total number of mobile phone users estimated to exceed 2.6 billion and 5 billion respectively by 2019, the race is now on for operators to capture the biggest share of this lucrative market. Nokia’s research addressed a number of factors surround churn rate and customer