Can Bixby take the heat off Samsung?

In its ongoing quest to win back favour in the eyes of the safety-conscious consumer, Samsung has released a new virtual assistant known as Bixby.
The last twelve months has seen Samsung go through the full range of emotions. At the beginning of the year, it was leading the way in the smartphone market, with the new Note7 poised to set the market ablaze. Unfortunately it would seem to have taken the phrase too literally. The damage to brand credibility was exceptional and now it would appear the