BT hatches a cunning new multiplay plan

UK operator group BT has unveiled a bunch of initiatives for its consumer business unit, focusing on a new ‘BT Plus’ converged plan.
The point is apparently to offer BT punters the best combination of services across its three UK consumer brands: BT, EE and Plusnet. It’s all about keeping them connected regardless of the brand and the connectivity method – whatever gets the job done. There’s also a fair bit of posturing about customer service and improved retail.
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