BT finally makes EE its main consumer-facing brand

A sort-of rebrand means EE will become the flagship brand for consumers, and will ‘expand into new areas’ – though the BT brand will remain on home standalone broadband and landline services.
The essence of it seems to be that there will be a greater emphasis on EE branded converged bundles, while BT will be more of a b2b facing operation aside from standalone consumer broadband and landline, which will stay BT branded.
“We are evolving from today’s approach in the