BT and Sky announce they’re content with each other

The two biggest UK premium TV players have decided to help each other out in the face of increasing competition from the likes of Netflix and Amazon.
BT TV punters will now be able to sign up for NOW TV, which is the more ad hoc, piecemeal way of getting hold of Sky premium content, such as Sport, Movies and Sky Atlantic (essentially HBO), without having to commit to long-term contracts. Conversely Sky will now be able to resell BT Sport content to its subscribers, which includes a bunch of foot