British Museum to unveil a new brand alongside the building upgrades

The British Museum is looking for a new brand identity to go with its soon to be revamped building.
British Museum (c) ianVisits
At the moment, the museum’s brand is a simple but elegant typeface for its name. If anything, the museum’s website plays down who it is in favour of what it does, which is no bad thing, but it risks being a tad too introverted in its approach if visited by someone not familiar with the museum.
As part of the museum’s project to revamp its buildings, t