British Museum remains UK’s top attraction as some venues struggle to recover

The British Museum has retained its title as the UK’s busiest visitor attraction, although visitor numbers to attractions across the country are still down on pre-pandemic levels.
British Museum (c) ianVisits
The total number of visits to the 400 members of the Association of Leading Visitor Attractions (ALVA) in 2024 was 157.2 million, a 3.4% increase from the previous year but still representing a decline of 8.8% from the 169.7 million visits in 2019 to the top 386 ALVA sites.
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