Boost boosts low-end market presence with MVNO buy
Dish Network’s Boost Mobile has agreed to acquire Los Angeles-based mobile virtual network operator Gen Mobile.
We don’t know what Dish – via Boost – has agreed to pay for Los Angeles-based Gen Mobile, nor how many customers it will pick up as a result. But it clearly has a plan: the deal will give its presence in the cost-conscious end of the mobile market a lift.
You could argue that, as a prepaid brand, Boost already has a strong presence at the cheaper end of the US m
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