Big internet served notice by Rumble acquisition of Locals

The oligopoly dominating social media and the digital economy faces an emergent threat in the form of the newly combined Rumble and Locals.
Rumble is a social video platform that positions itself in competition with Google-owned YouTube. As such it has also served as a haven for content producers frustrated by the restrictions, censorship and constantly shifting goalposts imposed by such internet incumbents. Inevitably that has resulted in the establishment attempting to characterise the platfor