Belgian fibreco becomes Wyre, network build starts next month

The fibre joint venture established in Belgium last summer by Telenet and Fluvius has unveiled its new identity in time to start  network rollout next month.
The company, until now known as NetCo, has become Wyre. It’s one of those quirky rebrands with a hidden meaning: the letter ‘y’ in the middle of Wyre stands for ‘you’ and represents the operator’s aim to “take everyone into the digital future” through the upgrade of the network, it explai