B2B is the new B2C – telecoms can learn so much from retail

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Elsa Chen, Chief Customer Officer at CityFibre, argues the telecoms sector has a lot to learn from retail when it comes to customer service.
Across the UK, network builders are racing to upgrade the nation’s outdated digital infrastructure in a long overdue bid to meet the UK Government’s ambitions for Gigabit capable network coverage across the coun