Average smartphone prices reach record high – GfK

Market tracker GfK has released its latest global smartphone numbers and they reveal that prices are increasing at a significant rate.
Most smartphone tracking firms get their numbers from vendors or the supply chain, but GfK uses point-of-sale terminals to get a sense of what’s happening on the demand side, including sales value as well as volume. The latest numbers show value increasing more rapidly than volume, resulting in a jump in average selling price (ASP).
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