AT&T’s 5G false start backfires

The attempt by US operator AT&T to rebrand LTE-A as 5Ge has quite rightly left it open to ridicule.
It was never in any doubt that a US operator would jump the gun regarding 5G this year, it was just a matter of who. The geniuses in AT&T’s marketing department decided it should be them and, while the rest of us were opening Christmas presents and falling asleep in front of Bond films, they were plotting how to claim 5G victory without actually serving up any 5G.
Inspired, perhaps,