AT&T agrees to sell Xandr ad unit to Microsoft

US network operator AT&T has agreed to sell its programmatic advertising operation Xandr, launched just 3 years ago, to Microsoft.
The deal, which is subject to some regulatory reviews, would beef up Microsoft’s toolbelt in the digital advertising space with the abilities of Xandr’s data-driven programmatic advertising tech, which operated in the digital, TV and film arenas.
“Microsoft’s shared vision of empowering a free and open web and championing an open industry