Apple set to finally enter the smart speaker market but does anyone care?

The world’s dominant gadget company will start selling the HomePod in a few weeks but it’s very late to the game.
The HomePod is Apple’s take on the smart connected speaker market that has been the domain of Amazon and Google for some time. Apple aims to be best rather than first so the late arrival is no great surprise but, unlike the iPhone, it’s not clear what Apple special sauce can be applied to the HomePod to differentiate it from the incumbents.
Aside from the pres