Apple sees Deloitte on digital transformation

Gadget giant Apple has persuaded consulting firm Deloitte to dedicate 5,000 of its strategic advisors to flogging iPads to businesses.
That’s not how Apple is positioning it, of course. The official announcement says they’ve teamed up to ‘accelerate business transformation on iPhone and iPad’. As ever Apple doesn’t use the definite article or plural when describing its products, with the apparent aim of inferring they are people or natural phenomena rather than the