Apple revenue jumps in spite of declining volume thanks to the iPhone X

US gadget giant Apple delivered another obscene set of quarterly numbers, which indicate the high price point of the iPhone X has not put loyalists off.
Q4 2017 iPhone shipments were down 1% year-on-year, despite one of the most significant Apple product launches in years taking place just before the start of the quarter. Under normal circumstances this would be a minor setback for Apple, but at the same time its iPhone revenues were up 13%.
Apple is all about margin. It has dominated the premiu