30-05-2017 11:59 via telecoms.com

Apple protests too much about Android in switch campaign

Gadget giant Apple is no stranger to adversarial marketing and has recently trained its sights on Android in a series of petulant video ads.
Apart from being a not very subtle attempt at consumer brainwashing, the purpose of this campaign is to drive people to a new part of the Apple site designed to encourage and facilitate switching to Apple from other mobile platforms. Since the mobile market is now essentially an OS duopoly, that means Android.
The first lot of videos were released on YouTub
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