Apple makes gains as global smartphone shipments drop

Shipments totalled 268.5 million units in Q1 2023 according to the latest Omdia figures – down 12.7% YoY and 11.1% compared to the previous quarter.
Despite the general drop in shipments Apple managed to remain flat for the quarter with 57 million shipments recorded –  a 0.1% increase from the same period in Q1 2022, but a 23.5% drop from the past quarter following the traditional end of year bump.
Apple’s market share increased year-on-year as a result of all other OEMs s