Apple fights back in China with iPhone price cuts

Apple has taken advantage of a reduction in Value Added Tax (VAT) to cut the price of some iPhone models as it attempts to recapture the attention of distracted Chinese consumers.
What used to be a profit machine for Apple is now proving to be a difficult market. During the most recent financial results, sales in Greater China declined to $13.1 billion, 15.6% of total revenues, compared to $17.9 billion, or 20.3% in the same period of 2017. The overarching smartphone segment in struggling, but i