An actual usecase for Big Data? Maybe, but let’s not get carried away

Data has been promised as the new oil in the digital era, but there has been little substance to the idea thus far. That said, WeDo Technologies think they have cracked it.
If Big Data was someone you fancied, the telcos have firmly been locked in the friendzone for years. Whether it be regulation, the constraints of technologies or user acceptance, there has been little to shout about. With the fortunes promised, you can understand why the telcos have been getting excited.
The mountains of data