25-09-2023 13:30 via telecoms.com

Amazon to introduce ads to its Prime Video streaming service

Tech giant Amazon will begin including ‘limited’ adverts with to shows and movies on its Prime Video SVoD service – but for an additional charge you’ll be able to keep them off your screen.
After clearing its throat by celebrating its original content chops and highlighting awards its won for shows like The Marvelous Mrs Maisel, Amazon said in a blog post that it is introducing the ads in order to continue investing in content and increase that investment over a long peri
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