Amazon tennis tie up asks questions of telco content ambitions

With Amazon taking further strides into the content business, the question of whether there is a viable business model for the telcos is becoming louder; can the telcos compete with the OTTs?
By securing the rights for the ATP World Tour, rumoured to be in the region of $10 million, Amazon has beat off competition from Sky and a host of other suitors. The deal includes all the games from the Masters 1000 and Masters 500 events for five years, which will be available to viewers through its Prime