Amazon and Google probably lost money on smart speakers but it doesn’t matter

The build up to Christmas saw Google and Amazon both discount their smart speakers, but perhaps we should look at the hardware as nothing more than a expensive PR campaign.
Of course it would be criminal to assume that these two technology giants are not concerned about profits, but they are also very good at looking at the bigger picture. Combining expensive ATL advertising campaigns with production costs and pre-Christmas discounts probably means the pair didn’t make fortunes in this are