Altice drops €285m to boost advertising game

Telco group Altice has entered into an agreement to acquire online video advertising marketplace Teads in a deal worth €285 million.
The acquisition adds another component to Altice’s global advertising strategy, which will see the telco provide customers with data-driven, audience-based advertising solutions on multiscreen platforms including TV, digital, mobile and tablets.
Altice was quick to mention the Teads business itself is a strong enough performer to stand-alone followi