Alliance for Open Media aims to reduce network demand of video by 30%

The Alliance for Open Media has released the AOMedia Video Codec 1.0 (AV1) specification which promises the delivery of 4K UHD or higher online video for lower data usage and no royalties.
One of the major trends we have been witnessing as the digital economy sets in is the growth of video consumption. From increased accessibility of content, through to the growing popularity of user-generated video, the network is fast becoming clogged with cats chasing laser pointers and vlogs of online &lsquo