A great operator customer experience needs no explanation

Telecoms.com periodically invites third parties to share their views on the industry’s most pressing issues. In this piece Glenn Lurie, President and CEO at Synchronoss looks at why operators must dispense with legacy thinking to become truly ‘digital first.’Operators embracing digital transformation are choosing to try and re-invent themselves. They have to. It’s a battle for consumers, mindshare, to maintain relevance and resist ongoing disintermediation from OTT p