A fifth of telco customers are blood-sucking leeches
Operators need to overhaul their customer acquisition and retention strategies to stem a loss of earnings.
This is according to data analytics firm Sagacity, which on Tuesday published statistics claiming that 20 percent of telco customers are responsible for up to a 40 percent drag on profitability. Meanwhile, the top quartile of customers account for more than 65 percent of profit.
It suggests that operators are struggling with customer lifetime value (CLV), and are focusing too heavily on win
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