5G gets a rebrand

The 3GPP has unveiled the official 5G brand, in apparent resignation to the inevitability of everyone banging on about 5G regardless of whether it officially exists.
Now there is nothing to restrain rabid telecoms marketing professionals from coating every minute gesture made by their employers with a wash of 5G-ness. ‘If you like 4G you’re going to love 5G’ is the thought process driving marketers into a frenzy of messaging and evangelising. It’s one more you see. 5G is