Water firms urged to be ‘creative’ in setting out bill cutting measures

Ofwat has called on water companies to launch creative ways to charge customers for the water they use.
Currently, customers’ bills are set on a flat standard amount based on their type of property, or on flat rate based on their use as measured by a water meter.
Some of the ideas the regulator is asking companies to consider include seasonal charging to help lower water bills in the winter when energy costs are higher, or if bills might be reduced for homes with water butts and perme