Cutting meat is easier when households do it together

People are more likely to cut their meat consumption when those around them are doing the same, new research has found.The study from Brighton and Sussex Medical School and Meat Free Monday suggests social surroundings can be just as important as personal motivation, when people try to change their diets.Researchers followed participants for one month to examine what influenced the number of meat-free days they achieved. Those who had been involved with the ‘Meat Free Monday’ campai