How Facebook Reactions Will Affect Marketers

Unless you've been living under a rock in recent months,
you'll have heard about Facebook's latest update. An answer to the people's demand
for a dislike button has now been rolled out worldwide, in the form of 5
additional reactions you can choose in addition to the classic "like”. This shiny new feature is the
result of a whole year of researching, testing, and re-testing by the dedicated
team at Facebook. Unsurprisingly, a
colossal amount of thought went into which emotions should