Google’s Key Travel Industry-Specific Search Ranking Factors Highlighted in New Searchmetrics Study

Travel brands rank higher by giving searchers a highly browsable experienceSAN MATEO, Calif. (July 12, 2017) ‒ New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easil