Track and trace holograms

Manoj Kochar, pictured, chairman of the trade body the International Hologram Manufacturers Association (IHMA), considers the versatility of track and trace holograms and how they are being adopted to protect brand and routes to market.Global counterfeiting is being driven by several factors: increased industrialisation, advanced printing and reproduction technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement...