Zoopla shifts focus from awareness to consideration

Zoopla is shifting its media strategy, making its above-the-line and brand communications investment more focused and “pulsey” as it looks to create more integrated marketing campaigns with a greater focus on content as it shifts attention from raising awareness to improving consideration.
Speaking to Marketing Week, Zoopla’s new CMO Gary Bramall has identified changing the marketing mix as a key area of opportunity for the brand as it doubles down on growing the property divi