YouTube’s top 10 ads: The Cannes edition

YouTube have unveiled a special Cannes edition of its global leadership board, showcasing the most popular ads that ran between last year’s Cannes Lions and this year, racking up a total of 403 million views. The ranking is determined using factors like watch time, views, and a mix of paid and organic views.
Empowering ads seem to have hit home with viewers, with Always and Adidas leading the charge. While Always’ second leg of its #LikeAGirl campaign encourages girls to break bounda