27-03-2017 09:00 via marketingweek.com

YouTube, Tesco, Deliveroo: Everything that matters this morning

Google faces $750m hit in YouTube ad boycott
The advertising boycott of YouTube could cost the video platform $750m (£597m) in lost revenue in 2017, according to a study by equities firm Nomura Institet.
This equates to about 7.5% of its annual revenue, but only a tiny proportion of Google’s overall revenue, which in Q4 2016 alone was around $26bn (£20.7bn). Google makes a large chunk of its annual revenue through search, which has remained unaffected by the boycott.
The study
Read more »