03-04-2018 08:11 via marketingweek.com

YouTube, Spotify, Mondelēz: Everything that matters this morning

Social media ad spend predicted to overtake TV
Despite being at the centre of the Cambridge Analytica scandal, concern over Facebook’s security features is still unlikely to impact social media ad spend, according to recent forecasts.
According to eMarketer social media ad spend is predicted to surpass TV by 2020 with a quarter of all UK digital ad spend (£3.3bn) to be invested into social media platforms this year.
This is despite Facebook facing scrutiny for having the data of 50 m
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