YouTube runs first targeted cinema ads

YouTube is running its first programmatic cinema campaign as it looks to “celebrate popular culture” and keep its influencers at the forefront of creativity
The campaign features 18 “established and up-and-coming” YouTube creators in the UK, including influencers TomSka and Tanya Burr, spoken word poet Suli Breaks and ‘digital masterchef’ Cupcake Jemma. Together the selected 18 have more than 48 million subscribers to their YouTube channels.
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