YouTube now wants to work with TV

Anyone at YouTube’s Brandcast last night (12 December) will have noted a very different feel to the event. Last year’s, event saw Google tell advertisers that if they wanted to reach 16- to 34-year-olds they would need to give YouTube 24% of their TV budgets. Yet fast forward a year and YouTube is taking a much more collaborative approach, saying TV and online video work best together.
YouTube said that while 73% of viewing happens on mobile in the UK, its fastest-growing screen is