YouTube courts advertisers with promise of better targeting

YouTube is launching a range of new tools for advertisers as it looks to convince more marketers to spend their budgets on the video platform and put the brand safety controversy behind it.
As Advertising Week New York kicks off today (25 September), YouTube is courting brands with updates that it claims will made advertising on the platform more relevant and personalised, and it make it easier to measure their offline impact.
“This is going to make it easier for brands to have even more r