Your screentime on Instagram is growing, thanks to Meta's AI push

CEO Mark Zuckerberg said that global time spent on Instagram grew by double digits year over year this quarter.Beata Zawrzel/NurPhoto via Getty ImagesMeta said that time spent on Instagram grew by double digits year over year this quarter.Zuckerberg said that Instagram recommendations are "becoming more personalized" because of AI.Zuckerberg called feeding public content to AI "a key building block" toward personalization.If you can't seem to get off your Instagram scroll, it is not an accident.