24-08-2016 01:01 via marketingweek.com

Youngsters get a fright from Channel 4’s ill-timed zombie ads

The Advertising Standards Authority (ASA) has banned Channel 4 from showing an Amazon Prime advert promoting horror drama Fear the Walking Dead at “unsuitable” times.
The issue surrounds ads seen on Sunday 10 April, which were played during the children’s film Rango at both 5.35pm and 6.40pm. Complaints were made that the ads were “inappropriately scheduled” and caused distress to children.
The ads show scenes from the American zombie series, which is a spin off fro
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