Yahoo: After the hack, where does the brand go now?

Yahoo’s brand image is suffering this week after it came under fire for its second data hack attack announcement within a year, and the biggest in history, affecting one billion user accounts.
Details of the newly found 2013 attack came after cyber security experts were looking into a hack from 2014 which hit 500,000 Yahoo accounts.
As a result, the brand’s shares fell 5%, knocking $2bn (£1.61bn) off the company’s value. And rumours abounded that its acquisiton by Verizo