03-09-2018 08:35 via marketingweek.com

WPP, Sports Direct, GBK: Everything that matters this morning

WPP  appoints Mark Read as CEO
WPP has appointed its former chief operating officer Mark Read as chief executive, with immediate effect.
Describing him as a “21st century CEO”, WPP credited Read for taking a central role in many of WPP’s “most successful investments and initiatives”, stating that he understands the “importance of culture” in creating successful organisations.
In a statement, Read described the advertising industry as going thr
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