WPP blames Uber, zero-based budgets and Brexit for tension as brands remain cautious with ad spend

The ad giant, which saw revenue rise 10.5% to £3.1bn for the first quarter of 2016, reported strong growth in all its regions including Britain and North America. Yet despite the “encouraging” results in the first quarter of 2016 and a positive outlook for the rest of the year, WPP chief executive Sir Martin Sorrell believes brands remain cautious when it comes to ad spend and are heavily focused on cost-cutting.
“Procurement and finance remain the dominant functions for