WPP blames Uber, zero-based budgets and Brexit as brands remain cautious over ad spend

The ad giant, which saw revenue rise 10.5% to £3.1bn for the first quarter of 2016, reported strong growth in all its regions including Britain and North America. Yet despite the “encouraging” results and a positive outlook for the rest of the year, WPP chief executive Sir Martin Sorrell believes brands remain cautious when it comes to ad spend and are heavily focused on cost-cutting.
“Procurement and finance remain the dominant functions for understandable reasons, with