World Cup, ad blocking, Facebook: 5 killer stats to start your week

World Cup to boost global ad spend by £2.4bn
The 2018 World Cup is expected to add $2.4bn to global ad spend this year, and in the UK it will account for an additional £40m.
China is expected to see the biggest increase in dollar terms, with the World Cup generating $835m in additional ad spend, or 1% of the entire market. Host nation Russia will also benefit, seeing a $64m boost, equal to 2.1% of ad expenditure in 2018.
The tournament will be responsible for 10% of all the growth in